Unique Creations - From Idea to Reality

For this unique brief, we needed to start by creating a new and exclusive mould for a bottle and cap that would do justice to the creative concept. Drawing inspiration from cocktail mixology, our brainstorming eventually settled on the classic cocktail shaker as a shape.

Leveraging our decade-long relationships with international perfume houses, we sent out detailed briefs to multiple firms for scent creations influenced by classic cocktails such as the martini and the spritz, to name a few. Developing and selecting a scent that captures the essence of a food, beverage, or place is often tricky and subjective. We always recommend conducting blind trials to help shortlist options that have a higher rate of affinity with the intended target audience. After multiple fragrance smelling sessions with the brand’s team and our in-house perfumers, and several iterations later, we had our winners.