Zetts Turnkey Solution Advantage
Project Brief
We were approached by a brand with an existing range of perfumes. As a brand, their expertise lies in marketing and selling a finished product, but their focus was tied up in sourcing components, negotiating with vendors, and managing the production supply chain to ensure they received a quality product from a contract filler they had partnered with. When they were preparing to restock their range, they quickly realised their biggest pain point and bottleneck—dealing with the added hassle of managing the production supply chain.
Project Year: 2024
Client Country: India
Audience: All Genders 18-35 years old
The Zetts Solution
We specialise in delivering a turnkey service to our clients, guiding them from a conceptual brief to the selection of key components such as bottle and cap shape, design look and feel, fragrance exploration, and even packaging design, so that their energy and focus can remain on optimising brand positioning and ultimately driving conversions. Given that this brand had an established product range that was already popular amongst consumers, our focus was to start by sourcing components as similar as possible to the existing product to avoid confusing customers and to deliver the same product experience. We began by tapping into our global network of vendor partners for close matches to the bottle, cap, and unit packaging while also conducting fragrance smelling trials simultaneously to optimise turnaround time. We then leveraged our in-house design studio for rapid prototyping and our bottle decoration plant to produce physical samples, securing the final buy-in from our client on a master pre-production sample. This sample serves as the benchmark for our QA/QC managers once the project moves into production. This freed up valuable time and mental space for our client’s key employees, allowing them to focus on creativity, productivity, and driving their next stage of growth.
Going Beyond
Our mission is to be the preferred choice for brands looking for a full-service solution to launch their own perfume range; implicit in this is our intention to build business as partners rather than through transactions. For us, that often means going beyond the brief—understanding our partner’s aspirations, studying their target audience, and constantly giving them an edge by staying on top of consumer and market trends. The average tenure of relationships with our top 25 clients is 8.5 years, a testament to our promise of being a one-stop service partner for your brand to successfully commercialise its perfume vision.
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