A Special Design Request

Project Brief

At the time, charms were all over the fashion world and very much an in-vogue accessory. Inspired by this, our client approached us to integrate the allure of charms as an accessory into their product without compromising on the aesthetic, all while maintaining cost targets and commercial viability.

Project Year:
2023

Client Country:
India

Audience:
M/F 18-25 y/o

Zetts Solution

This unique project brief was challenging but an exciting problem for our team to solve creatively. Given that this range was for a value-conscious consumer, we had a budget constraint to work within. After some market research and creative brainstorming, it was from this cost constraint that our team landed on the innovative solution to double up the bottle cap as the container to hold the DIY charm bracelet components. The transparent, hollow design resulted in a lower budget allocation for the cap while simultaneously becoming an interesting functional design element.

Going Beyond

Zetts Cosmetics offers its customers a blank canvas for creative expression so that brands can continue to refine and present a consistently unique identity in their markets. Beyond charms, we have the capability to work with a wide range of accessories to elevate and personalise the product. We have worked with leather on bottles, pouches, tags, pompoms, ribbons, and pendants, to name a few.